We are collaborating with GrowthX to host a Go-To-Market workshop to cover the most important step founders need to take: identifying your Ideal Customer Profile (i.e. the people who are most likely to become paying customers).
During the workshop, GrowthX will:
1. Teach founders what an Ideal Customer Profile is;
2. Review step-by-step instructions on how to create an ICP;
3. Illustrate every step with real-world examples drawn from their portfolio, and;
4. Share best practices to build your judgment and confidence.
Following the workshop, we will:
1. Share GrowthX's ICP template
2. Provide access to additional resources
Hosted by Jeanette Renshaw, Partner & Head of Startup Growth at GrowthX.
Jeanette specializes in helping early-stage companies prepare and operationalize their sales and go-to-market strategies. Her background includes experience working with hundreds of startups around the world and across a diverse array of industries. She's passionate about helping founders find product-market-fit in an intentional, understood, and scalable manner. Before joining the GrowthX team, Jeanette led many startups from inception to repeatable revenue through her consulting practice. She's been coaching companies through the MXP Online program since its inception.