With extensive experience in B2B growth, lead generation, and marketing, Lydia has honed her ability to craft personalized outreach strategies that resonate with diverse markets and drive tangible results.

Throughout her career, Lydia has worked with a range of companies and startups, leveraging her skills in CRM tools, data enrichment, and targeted email campaigns to create effective sales pipelines and business growth strategies. Her commitment to supporting women-led businesses is reflected in her work with organizations like the Canadian Women’s Network (CWN), where she has participated in programs focused on connecting Canadian female founders with investors and leaders in Silicon Valley.

In addition to her sales expertise, Lydia is passionate about leveraging technology and data to streamline business processes, and she is always exploring new tools and platforms to improve client outcomes. Whether it’s developing lead generation processes, creating compelling marketing campaigns, or providing mentorship, Lydia is committed to helping businesses communicate their mission and achieve sustainable growth in innovative and meaningful ways.