Founder Spotlight: Sharon Marshall

A Cree/Métis Mother of Two Young Adults Advocating for Collaborative Growth

Sharon Marshall, a Cree/Métis mother of two young adults, embodies versatility and passion as a student, entrepreneur, writer, and facilitator. With extensive experience in entrepreneurship, she navigates realms with innovation and resilience, crafting compelling content and thought leadership across diverse domains. Sharon empowers individuals and organizations through workshops on Public Speaking, Strategic Planning, and Cultivating Safe Spaces. She shares insights on community engagement and reconciliation, advocating for collaborative growth. As a facilitator, she bridges climate action and health, fostering actionable strategies for a sustainable future. Sharon's commitment to lifelong learning aligns seamlessly with her dynamic environments, inviting others to join her on a journey of entrepreneurship, writing, speaking, and training, driving positive change.

How did you transition into becoming a founder and start your entrepreneurial journey?

With a background deeply rooted in problem-solving and versatility, Sharon needed to support rural and remote Indigenous communities. She saw an opportunity to combine her skills and passion for making a positive impact.

What sparked the idea for this venture?

The spark for Cree8iv Collaboration Inc dba DEVA Training & Staffing Solutions ignited from a convergence of factors deeply rooted in her journey and observations of the world around her. As a Cree/Métis mother of two young adults, Sharon felt a profound desire to create opportunities for empowerment and growth, both for herself and for other Indigenous women. Drawing from her diverse background as a student, entrepreneur, writer, and trainer, she recognized the power of education and skill development in driving positive change. Additionally, witnessing the challenges individuals and organizations face in navigating the realms of entrepreneurship and staffing, she saw an opportunity to bridge these gaps and make a meaningful impact. Thus, the idea for DEVA Training & Staffing Solutions was born—a venture aimed at empowering individuals and organizations through innovative training and staffing solutions while fostering collaboration and growth within these communities. 

How are you scaling the business?

Sharon has partnered with a non-profit organization that supports women suffering from gender-based violence and just received a four-year grant. She is also exploring ways to support formerly incarcerated persons.

What are the main challenges as a founder in this industry?

Maintaining operational funding has been a rollercoaster ride filled with challenges and triumphs. As the chief cook, bottlewasher, and wearer of many hats, navigating entrepreneurship's financial aspects has been daunting and rewarding. There have been moments of uncertainty and difficulty where the weight of responsibility felt overwhelming. However, these challenges have also been opportunities for growth and learning. Sharon has embraced the entrepreneurial spirit of finding creative solutions and adapting to ever-changing circumstances. Whether it's through securing funding, managing expenses, or seeking out new revenue streams, every twist and turn has taught her valuable lessons about resilience, resourcefulness, and perseverance. Despite the hurdles, she remains committed to driving the venture forward, fueled by passion and determination to impact the world positively.

What are the major takeaways learned through the journey as a founder?

A significant takeaway Sharon mentions from her journey as a founder is the importance of resilience and adaptability. Throughout this entrepreneurial adventure, she encountered numerous obstacles and setbacks, each presenting unique challenges. However, what remained constant is the need to adapt, evolve, and persevere in the face of adversity. Whether navigating financial hurdles, overcoming unexpected setbacks, or pivoting in response to market changes, the ability to bounce back and keep moving forward has been crucial. This journey has taught Sharon that resilience isn't just about enduring hardships but also about embracing change and leveraging it as an opportunity for growth. By staying adaptable and resilient, she’s been able to weather the storms and emerge stronger and more determined than ever to achieve her vision and make a positive impact.

How has the network gained through CWN helped?

‘The network gained through the Canadian Women's Network has been invaluable in my entrepreneurial journey,’ says Sharon. Connecting with fellow women entrepreneurs has provided a supportive community where she can seek advice, share experiences, and find inspiration. Through this network, she had access to mentors and role models who have provided guidance and encouragement. She further adds, ‘whether attending networking events, participating in workshops, or engaging in online forums, the Canadian Women's Network has offered numerous opportunities for collaboration and growth. This network has expanded my professional connections and fostered a sense of belonging and empowerment. By tapping into this community's collective wisdom and support, I've been able to overcome challenges, seize opportunities, and continue pushing forward on my entrepreneurial journey.’